Do you remember Volkswagen Passat advertisement where a boy dressed up as Darth Vader appeared? Did you know that it was first shown in the break of the world wide famous Super Bowl? It is estimated that an advertisement broadcasted in Super Bowl’s break can reach more than 120 million viewers in the USA, and even more in the world.

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All are compliments when we talk about F.C. Barcelona’s values in terms of the great job done its young players of “La Cantera”. They are educated in a proper environment where the priorities are the game values that over the years has became a world football reference.

There was a minimal unemployment tax and the investment in advertising continued to grow quarter after quarter. The echoes of a real estate crisis that they called subprime was only a remote concern. Despite the fact that Spain seemed to go well and everyone lived in such a comfortable way, we wanted a bigger car, a bigger house and a larger world to live in. We had a blank checkbook called Credit…

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As part of our activity, at Commo we follow the campaigns of our clients and their competitors. In the precedent months we've been surprised by the number of masive-consume advertisers in magazines, for example in interiorism publications. Companies like Henkel, Procter&Gamble, Danone and Unilever are considering other means to reach their audiences beyond television. And this, despite looking strange, it's caused by the large increase among the television offer.

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