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FC Barcelona unveils its new bus
Thanks to our collaboration with Autopulman Padrós, we have assisted this mornign to a very special event: the presentation of the spectacular new FC Barcelona's bus, which was held this morning at the Camp Nou. It certainly has been a great Christmas present to share this events with Padrós representatives and the Barça staff, and get on this wonder on wheels that will accompany the first team throughout the season... |
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The Common'sense still conquering the Americas The Common'sense articles by Commo, our publications about marketing, media and advertising, are being successful across the Atlantic. Once again, one of our white papers has appeared in Management Society, a specialized magazine on management and business, published in Colombia and Peru. This time, they have published the article on Corporate Responsibility written by Ramon Prats, account executive and consultant in Commo. On our website at SlideShare you can also consult other publications by the Commo members that have appeared in Management Society. |
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Google+ raises the alarm After only one month of operations, Google+ has already achieved more than 25 million users. This strong uptake and the forecast that in less than a year it will account for 20% of Internet users in the United States and will be more popular than LinkedIn and Twitter, has forced reaction on competitors. Therefore, Facebook has added video calling by teaming up with Skype and has announced the release of group chat feature shortly. Meanwhile, Twitter announces the photo sharing feature and two other new functions: a new way to display the contents listed as favorites and a new tab in Activity that highlights preferred content of favorites or retweets. |
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The decline of advertising spend continues
The advertising spend continues to fall. According Infoadex in the first half of 2011 declined about 6%, being Internet the only media that has increased (+12.3%). The largest decline was recorded by cinema and the newspapers with about 12% decrease. Unlike 2010, the television suffers a cut in investment, dragging the rest of the media data to a global concern. The industry needs the confidence and commitment from advertisers, the effort and complicity of the media and, of course, creativity and effectiveness of the agencies.
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